The Funny or Die team of branded entertainment chief Chris Bruss and ad sales chief Ed Wise are updating the OMMA Video crowd on the Web video site's social media strategy as it relates to branded
entertainment opportunities, and they say it's a highly optimized one. Okay, so that doesn't sound funny, but the video they're showing right now of Snoop Dog and LL Cool J playing Halo on Xbox is
hilarious. In other words, the content speaks for itself. And if it's really good – like the kicker to the video, that an anonymous multigamer player who beats them turns out to be Wayne Newton
– then the blogosphere and twittersphere will speak about it too.
"We've created a really comprehensive blog outreach strategy," said Wise, adding, "Xbox does a Funny or Die video.
That's a headline that a blogger can pick up very easily. It's something that you can take to Twitter and re-tweet."
