• by Gavin O'Malley , Staff Writer @mp_gavin, June 8, 2011

The last guy you’d expect to make a surprise cameo at OMMA Video just did. Yep, Wanye Newton dropped in on an afternoon presentation hosted by Funny or Die ad sales VP Ed Wise and branded entertainment President Chris Bruss. To be clear, Newton actually popped up in a bit of branded entertainment that Funny or Die made for Xbox and Halo. “When you work with a cool brand like Xbox and Halo you can bring on some cool talent,” said Bruss, noting that the FoD team actually had to go to Vegas to get Newton on board. Also featured in the video were LL Cool J and Snoop Dog (naturally), each doing their best to distract the others' game play. The whole point of showing the video, Newton and all, was to showcase FoD's ability to produce funny and engaging branded entertainment for top brands... or die.