Should agencies fear branded entertainment producers like Funny or Die will usurp their role in creative and media work for clients? No, says Ed Wise, VP of ad sales for FoD. He and colleague Chris
Bruss stressed that they view themselves as comedy experts and agencies as the brand experts, and like collaborating with Madison Avenue. Depending on campaign goals, FoD can also tailor the marketing
effort. So if a brand wants to generate "likes" it can focus on driving interaction of Facebook as well as more traditional goals like brand awareness.
