Leave it to Social Insider and 360i digital media guru David Berkowitz to get the OMMA Video content syndication panel off on a lively start.
His set-up: A travel-related video to promote the
Galapagos Islands.
The video: Two tortoises going at it.
The panel quips:
"No. 1, it's not brand safe."
"This looks like it's going to be long-form." (Get it, tortoises
are pretty slow.)
"It looks easy to syndicate, because it's quite compelling."