• by Joe Mandese  @mp_joemandese, June 8, 2011

Leave it to Social Insider and 360i digital media guru David Berkowitz to get the OMMA Video content syndication panel off on a lively start.

His set-up: A travel-related video to promote the Galapagos Islands.

The video: Two tortoises going at it.

The panel quips:

"No. 1, it's not brand safe."

"This looks like it's going to be long-form." (Get it, tortoises are pretty slow.)

"It looks easy to syndicate, because it's quite compelling."