• by Joe Mandese  @mp_joemandese, June 9, 2011

That's what MediaPost publisher and chief Ken Fadner did to kick off OMMA Social in New York this morning. Retelling a conversation he had last night during the OMMA Video cocktail party, Fadner said he bumped into an industry executive who had been making the rounds at other Internet Week events, and he inquired how the other shows were doing.

"Well, it's all social crap," the exec said, according to Fadner, who noted, "Well, we're putting our OMMA Social on tomorrow and it's not crap."

Social Media Insider and OMMA Social program chair followed Fadner's remarks with her own sum-up: "This is not called OMMA Social Crap."