• by Joe Mandese  @mp_joemandese, June 9, 2011

That's what Buddy Media chief Michael Lazerow seems to be suggesting during his presentation on how prestige brands rank on Facebook at OMMA Social in New York.

"Magazines, which used to get most of our lean-back time is now going to Facebook," he said noting that upscale brands used to go to Vogue or Cosmopolitan magazine to reach their audience, but Facebook has flipped that model.

"Now you have brands that are bigger than Vogue," he explained, citing Burberry, which has 7 million fans.

"That's bigger than most magazines," he pointed out.