• by Mark Walsh  @markfwal, June 9, 2011

Jennifer Kattula, head of agency marketing for Facebook leads off the afternoon discussing Facebook's outreach to agencies to pull in more brand advertising. Obviously, brands haven't viewed the social network's banner ads as a canvas for great creative executions. Recently, the company launched Facebook Studio to showcase successful creative campaigns and demonstrate the potential for advertising on the site beyond the small boxes on the right side of pages.

In creating Facebook Studio, Kattula explained the company wanted to make it "social by design"--fostering community by letting agencies and brands submit work examples to the site and allowing visitors to "like" comment on and share campaigns posted. The site also highlights custom executions relevant to different geographic regions or industry verticals.