• by Gavin O'Malley , Staff Writer @mp_gavin, June 9, 2011

Jay Samit, CEO of SocialVibe, says he’s pioneering a new 12-step program: Impressions Anonymous. For the greater good of the ad industry, Samit says he targets ad buyers with the pitch: “Hi, I’m Jay, and I was an impressions addict.” From there, he explains how anyone can be cured of their impression compulsion, first by realizing that there are far better media measures out there. A far better measure of ROI, for instance, is “share of voice,” and users’ propensity to share branded media with their “friends.”