While spending levels on social game advertising per individual brands may still be at an experimental level, SocialVibe's Jay Samit emphasized that marketers are hardly ignoring social media or
social gaming, with 29 new brands including JetBlue joining the company's social ad network
just in May. That network claims a reach including 29 million
moms, 52 million pet owners and 26 million in the 35-54 age range.