Commentary

Daily Deals Hitting $3B This Year

Social commerce is the focus of one of the last OMMA Social panels of the day. To kick things off , Yon Nuta of comScore threw out a few stats on the sizzling daily deal space. So the research firm expects the group-buying market to triple to $3 billion this year. When it comes to the two biggest players in the category, Groupon's audience has grown 250% from a year ago versus 182% for LivingSocial.

Groupon's deals skew toward restaurant coupons, which make up more than half (56%) of deals. LivingSocial, by contrast is more focused on books and magazines, which make up 41% of deals. While the level of repeat business is about the same for both, LivingSocial has a higher churn rate, at 22%, compared to 18% for Groupon.

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Mark Walsh can be reached at walsh@mediapost.com

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