UM, the division of IPG's Mediabrands unit, has been named the digital media shop for Clorox Co. in the U.S. The account, which had been handled by Omnicom's OMD unit, covers Clorox brands, including
its namesake bleach and cleaning products, Green Works, Pine-Sol, Fresh Step, Kingsford, Hidden Valley, K C Masterpiece, Brita, and Glad. The account will based in UM's San Francisco office and led
by Greg Pomaro, UM senior vice president-client business partner.