Custom online game developer Bunchball has
secured $6.5 million in new funding from investors
led by Triangle Peak and including Northport Investments, Correlation Ventures as well as prior investor Granite Ventures. The company said the additional capital would go toward product development
and marketing and sales as well as expanding into the B2B and loyalty market segments.
Using Bunchball’s Nitro platform, clients can “gamify,” or add game play mechanics, to
their Web sites, Facebook presence or non-game applications to boost engagement. Joining Bunchball as chief revenue officer last month was Steve Patrizi, who formerly led U.S. sales for LinkedIn.
Gartner predicts that at least 70% of Global 2000 companies will have at least one gamified app by 2014 as the trend takes hold.