Jasmijn Rijcken is a guerrilla marketing whiz for niche bicycle brand Vanmoof, a cool bike whose notable feature is a top tube with a modern take on the built-in headlamp we remember (if we are old
enough) from our Schwinn days. The Dutch woman claimed a New York City police officer stopped her for biking in a short skirt threatening to give her a ticket for distracting drivers.
The Daily
News picked up the story first run by Streetsblog and NYPD spokesperson Paul Browne even weighed in. The new buzz on the story is she made it up to tout the bike. She's back home but standing by
her story.
Read the whole story at Gothamist »
