The VIA Agency is now AOR for People's United Bank, a leading financial services company with 340 branches throughout the Northeast. VIA will partner with People's United's marketing team to continue
to build its brand positioning. The work is expected to launch in early fall. In the last six months, VIA has increased revenue by more than 20 percent thanks to an ongoing streak of new business
wins, including Prestige Brand Holdings and Friendly's.
