It looks like Skype may have already gotten an immediate benefit from its proposed $8.5 billion acquisition by Microsoft in the form of higher traffic. The site's U.S. audience jumped 24% to 11.6
million between April and May, according to
new monthly
data from comScore today. Whether Skype will be able to maintain or increased that level won't be clear for several more months. But with Microsoft using its Web and software properties to
cross-promote the Internet calling service, it stands to reason Skype should see a traffic gain. The Microsoft-Skype deal last week won the approval of the Federal Trade Commission but still needs the
endorsement of the U.S. Department of Justice.
LivingSocial, Tumblr, video search site Blinkx, and Best Buy sites were among other top-gaining Web properties in May.