Commentary

Martin Sorrell Has Met The 'Frenemy,' And She Comes From Harvard

That's right, the WPP chief is universally cited for coming up with the term "frenemy" to describe the role Google is playing in the media and advertising industry, but it turns out, he actually plagiarized it.

When Sorrell asked News Corp's James Murdoch if Google was also a "frenemy" of News Corp. during the Cannes Debate panel, Murdoch said "That's yours, isn't it?"

1 comment about "Martin Sorrell Has Met The 'Frenemy,' And She Comes From Harvard".
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  1. DG T from Viewthrough Measurement Consortium, June 26, 2011 at 10:37 a.m.

    Writers, people please get it right when you use the term frenemy and Sir Martin...the trade media missttributed the term and continues to do so.

    If you are talking Harvard Business School then you probably mean Adam Brandenburger and Barry Nalebuff's Co-opetition; neither are a she.

    http://www.venturevoice.com/2006/12/frenemy.html

    http://www.tipofthespearblog.com/2009/03/stanford-accel-online-advertising.html

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