The Mobile Marketing Association has released a new
white paper meant to provide brands, agencies and other
marketing professionals with a hands-on guide for creating and monetizing campaigns featuring mobile apps and sites. Titled “Getting Started — A Brand Marketer’s Guide to the Mobile
Web and Mobile Apps: Not an Either/or Proposition,” the paper covers topics including tips for building consumer awareness of apps and mobile sites, analytic tools for measuring a
campaign’s impact and reach, and paid and ad-supported business models.
The guide was written by Katheryn Koegel, who has held management positions at Phase2Media and DoubleClick and is
now an executive at digital consulting firm Primary Impact. Read more here.
