Verizon Programs Interactive Music Network

Level10

Verizon's telco TV service has added an interactive Music Choice channel to several service tiers. Tabbed SWRV, the channel allows viewers an opportunity to have influence via online voting or mobile messaging on what videos play.

Viewers can also upload pictures or personal videos that would allow them to appear on-screen next to artists. There are also opportunities for video dedications. Music is largely in the pop genre.

SWRV, launched in February 2010, is available in all FiOS markets to customers of Extreme HD and Ultimate HD packages. Overall, FiOS had 3.7 million subscribers at the end of the first quarter.

Music Choice has 46 channels, plus on-demand opportunities. Cable operators Comcast, Cox and Time Warner Cable have a stake in the enterprise.

"There's no denying that interactivity is a big direction for TV, and SWRV is up to the task of leading that charge," stated Dave Del Becarro, CEO of of Music Choice. "It's clear that today's generation of music fans are interested in having a say and participating in their programs."

advertisement

advertisement

"There's no denying that interactivity is a big direction for TV, and SWRV is up to the task of leading that charge," stated Del Beccaro. "It's clear that today's generation of music fans are interested in having a say and participating in their programs." Del Beccaro called the new music video network one that users "can control and be a part of, while also connecting with their friends in their existing social networks.

AT&T U-verse, the other telco TV provider, also offers SWRV.

Next story loading loading..