Rand Fishkin answers four burning questions that range from social media vs. Web sites to risks in duplicate content. Considering Fishkin's faith in social media, some of the answers may surprise
readers. For instance, he would opt for a Web site, compared with social media, when given the chance to launch one platform. It's not that he has little faith in Twitter, Facebook, Yelp, Foursquare
or LinkedIn to disseminate information -- but he prefers the flexibility, power, branding and measurability of a Web site.
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