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Could Social Media Have Saved 'Arrested Development'?

  • Gigaom, Wednesday, June 29, 2011 5:35 PM
Gigaom's Janko Roettgers analyzes eMarketer's report on how TV shows are using social media.

His favorite stat: 66% of respondents say they share information about what they're watching on Facebook to "'help keep my show on the air.' Now that's loyalty - and it kind of makes you wonder if Twitter could have saved shows like 'Arrested Development,'" he writes.

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