While U.S. workers enjoyed a long holiday weekend to celebrate Independence Day, Microsoft announced a deal with Baidu, the largest Chinese search engine, to support English-Language searches in
China. All English-language searches on Baidu will be redirected through Bing.
"The search results powered by Bing will begin appearing on Baidu search result Web pages starting in July
2011," said a Microsoft spokesperson. "We've been working with Baidu on the advertising front for some time. In China, Baidu's ad platform is used and is similar to adCenter in the U.S."
(More
in Search Marketing Daily: July 5, 2011.)