A lot more upfront money.. and a lot more questions.

Los Angeles, Calif. -- Speaking at OMMA's Ad Net event here, Donnie Williams, executive vp and chief digital officer at Horizon Media, in a keynote address, says the upfront market -- traditional and new media - was a big one for his agency.

"We were moving so much money," he said, with digital premium video and through ad networks. "But with that we got a lot more questions from our clients."

Those include accountability and more understanding. He didn't go into specific details. "We are trying to accomplish the best for our clients."

Next story loading loading..