Commentary

What gets us excited

Horizon Media's Donnie Williams speaking at the OMMA Ad Net event says what opens his eyes -- and that of his clients -- is research that gleans from traditional media to help sell new digital media.

Williams says Collective Media, the ad network company, is getting research data at set-top boxes which looks to push online media. "This gets us excited," he says.

Williams feels this will get clients attention because it takes data from the big media platform, TV -- still highly valued for marketers -- and turns the focus for Internet platforms.

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