Commentary
It's not unsold: It's strategic perishability
- by Wayne Friedman , Staff Writer, July 18, 2011
Amy Richards, chief marketing officer of TubeMogul, says some publishers rather let some video avails go unsold than give their digital video inventory to the likes of the ad exchanges -- which can drive prices down.
"Really?", asks Jason Krebs, senior vp and chief media officer for Tremor Video. "They let inventory go unsold?"
Richards: "Yes. Or they put in house ads."
"Wow", says Krebs. "'It's not unsold. It's strategic perishability.'"
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
