• by Karl Greenberg , July 19, 2011

Fiat is serving as presenting sponsor of the owners club Fiat-Lancia Unlimited club's annual Fiat FreakOut (FFO). The automaker will have ride and drive opportunities in the Fiat 500 and 500 Cabrio, an "eco:Drive" simulator and Fiat Mobile Experience.

The FFO event, in Nashville from July 20-24, includes driving tours, and vintage car displays among other things. The company says the mobile experience display includes complimentary gelato, espresso and cappuccino served by baristas, as well as Fiat-branded merchandise in a store area.

The Fiat-Lancia Unlimited club says the event draws hundreds of Fiat and other Italian automobiles and even more attendees.