Commentary

Privacy-Icon Rollout Hits Snags

The rollout of you-are-being-targeted icons is hitting some snags, Steve Minichini, president, interactive marketing, Targetcast, said today at OMMA Behavioral. Some icons are being shown in the upper right hand corner, some on the bottom of the ads, and some icons -- including ones shown on AOL -- are colliding with other links on the ads.
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About the Author

Wendy Davis is a Senior Writer at MediaPost. You can reach Wendy at wdavis@mediapost.com

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