• by Sarah Mahoney  @mahoney_sarah, July 21, 2011

Reebok is rolling out its new Reebok Lite line, which it describes as a cross between its '80s-era classics and cutting-edge technology, with a TV spot and videos by hip-hop producer Swizz Beatz.

But don't look for any leg warmers, headbands, or Madonna references: While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography from Hi-Hat, as lasers, smoke and an acrylic box create a multi-dimensional Classic R, enclosed within a box.

A spokesman for the company, now owned by Adidas, says it marks the first time Reebok's Classics division will use TV in a decade, and that the spots will run on ESPN, Comedy Central, Adult Swim/Cartoon Network, MTV, and BET.