They feature Jon Forsythe, who fishes for crabs in Alaska, and Charles Himple, a grill cook at the Red Lobster restaurant in the Bronx. A forthcoming ad will feature Annie Sessler, who designed the artwork for menus at the Darden Restaurants' seafood chain. The campaign also reflects a greater commitment to social media. The effort, via Grey New York, carries an estimated $110 million to $115 million price tag.