Fishermen from Alaska are some of the people in a new Red Lobster campaign, "Sea food differently." The campaign features workers along the supply chain. The effort launched this week with two
commercials, a revised website and a Facebook fan page.
They feature Jon Forsythe, who fishes for crabs in Alaska, and Charles Himple, a grill cook at the Red Lobster restaurant in
the Bronx. A forthcoming ad will feature Annie Sessler, who designed the artwork for menus at the Darden Restaurants' seafood chain. The campaign also reflects a greater commitment to social media.
The effort, via Grey New York, carries an estimated $110 million to $115 million price tag.
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