When parents start their back-to-school shopping next month, look for little clouds of inflation fears hovering over the lunchboxes and loose-leaf paper.
A new study from Deloitte finds that
while 86% of the adults in its recent survey recently plan to spend at least as much or more this year, they are ultra-aware of rising prices, both at the pump and at the grocery store.
In fact,
inflation was listed as the top concern, with 72% mentioning higher food prices, and 70% citing higher energy prices. Concerns about the job market came in a distant No. 2, named by 51%.