Hoffman, who has been consulting Starcom for six months, is the founder and a partner in Psychobabyonline.com, a Web site that merchandises "cool baby clothes" online.
Previously, he was president-chief creative officer of Interpublic's Campbell Mithun unit. Before that he was executive creative director at Starcom sister agency Leo Burnett.
Operating out of the agency’s global headquarters based in Chicago, Hoffman reports to Starcom USA CEO Lisa Donohue and will be a member of the agency’s managing board and a member of Starcom MediaVest Group’s Global Product Committee.