Maxus Wins SC Johnson's Global Buying Duties

WPP’s GroupM has won global buying duties for household products maker S.C. Johnson after a review. The account, with total spending approaching $1 billion, will be parked at Maxus, which also was awarded half of the client’s media planning account as well. SCJ’s domestic spending is estimated at between $300 million and $400 million. It’s been an excellent couple of weeks for WPP’s Maxus, which won a huge piece of the Comcast-NBC media assignment (about $500 million) last week, including the NBC TV properties and Universal Studio work. SCJ confirmed today that it completed its review, but made no mention of the media assignments. On the creative agency side, the business was split between Omnicom’s BBDO, which was also awarded duties for the client’s pest control and home storage products. The shop was also selected to handle media planning chores for those pieces of business. WPP’s Ogilvy & Mather won creative chores for SCJ’s home fragrance and home cleaning brands, and for which sibling shop Maxus will handle media planning. Interpublic's Draftfcb, the incumbent, and the client are parting ways.
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