Target Aims For Digital Darlings In BTS Efforts

Hoping to snag its share of back-to-school bucks in an uncertain spending season, Target says it is offering new interactive tools to shoppers, including customizable shopping lists, online deals and digital care packages.

Back-to-college kids, for instance, can go to Target.com/collegehub and go through a checklist, with everything from bed risers to Kindles to blackboard refrigerators. After checking their items, they can then either print the list at home or pick it up a store kiosk, and share via Facebook. (The Minneapolis chain says some 65 college Facebook pages have added the list.)

It is also offering digital coupons and online-only promotions. From Aug. 4 through 31, for instance, its "1,000 Likes" promotion will be available Monday through Friday; the first 1,000 guests to "like" a deal get a mobile coupon offering up to 40 and 50% off.

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