• Reuters, Tuesday, August 2, 2011 10:30 AM

The Coburg Cow, a rotating bovine on a suburban highway in Charleston, S.C., opened in 1959, and will remain at its post despite a name change by the dairy it advertised.

In July, Coburg Dairy LLC, which employs about 220 people, became the Borden Dairy Company of South Carolina as part of Borden's product relaunch in six southeastern states. "We have no plans to disturb the Coburg Cow," said general manager Ed Medors. "In fact, we're trying to arrange a meeting between her and our iconic brand, Elsie." Elsie, a real cow, has been part of Borden's advertising campaign since 1937. "She's older, but we hear they get along fine," Medors said.

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