Credit reporting service Equifax has named Digitas lead creative and media agency-of-record for its direct-to-consumer business unit, Equifax Personal Information Solutions. The assignment, which
follows a review, includes brand marketing, acquisition and CRM -- across television, digital, social, mobile -- as well as planning and buying for all media. Atlanta-based direct marketing shop BKV
was the incumbent. Billings were not disclosed.
--Joe Mandese