Media Contacts, a unit of Havas Digital, has named marketing veteran Leon Barsoumian as vice president, insights director, the agency confirmed Tuesday. Barsoumian will oversee MC's insights group,
developing proprietary analyses and solutions across the agency's Boston-based client group. He joins Media Contacts from Digitas, where he led the analytics team that serviced 12 P&G brands across
two offices. In addition, he has led social analytics and insights projects for Merrill Lynch and Bank of America.
--Steve McClellan