For marketers augmenting search or video campaigns with display targeting, the ad world got a little smaller. ValueClick announced it would acquire Dotomi and make it a wholly owned subsidiary.
Privately held Dotomi provides ad display data for about 100 retail brands. Under the terms, ValueClick will acquire outstanding equity interests in Dotomi for $295 million, about 55% in cash and 45%
in ValueClick common stock. ValueClick also will assume unvested Dotomi restricted stock and options that will vest between one to three years. Dotomi management will receive the majority of their
consideration in ValueClick common stock, which will they cannot sell for 1 year. ValueClick anticipates receiving approximately $15 million in working capital from Dotomi at closing.
