Women's media network BlogHer is partnering with P&G for a year-long program called "Life Well Lived," aimed at, per a BlogHer statement, 25 million women whom the network reaches every month.
The program comprises content and special offers via partner blogs. Content, on a hub on BlogHer.com, will focus on "Looking Your Best," "Getting Organized," and "Getting Happy." Bloggers will
lead discussions and sample and review new P&G products
The network is a syndicate of news, information, advice, recommendations to and from some 2,500 blogs, per BlogHer. Writers get paid
via a revenue sharing model.