As part of its ongoing commitment to Fashion Targets Breast Cancer, Nine West is once again outfitting models with a special pair of boots this Fashion Week. <
The boots include a Fitbit Wireless
Activity Tracker, a pedometer that track the number of steps each model takes, from castings and fittings to post-fashion show fetes. For every mile, Nine West will donate $1 directly to FTBC along
with a designated donation.
The program, now in its second year, includes such models as Chrissy Teigen and Carolyn Murphy. The boot is currently available in Nine West stores and some Nordstrom
stores for $199, as is a messenger bag ($59), and a limited edition Fruit of the Loom tank top ($25) for the cause.
The company, part of the Jones Group, says it will become the exclusive brand
partner for FTBC starting in 2012, responsible for the creation of all FTBC merchandise.
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