Eight months into the job, Mediabrands CEO Matt Seiler continues to put his stamp on the Interpublic media management arm with new initiatives and restructurings. The latest unit to get a revamp:
Mediabrands Ventures which houses a number of the holding company’s specialty units like search and social agency Reprise, hyper-local operation Geomentum and mobile agency Ansible. As an
organizational entity the name Mediabrands Ventures is being discarded and in its place three new specialist groups are being formed. Each group will contain clusters of offerings based on how broadly
or narrowly they’re designed to reach audiences. For example, the so-called “Brand to Many” division will house operations designed to reach broad audiences like the demand side
digital ad platform Cadreon. The “Brand to Some” division will serve as the umbrella unit for shops like Geomentum and Shopper Sciences. And the “Brand to One,” operation is
where units targeting individual consumers like direct firm ID Media and Ansible will be parked. Additionally, those three clusters will adopt the global organizational structure put into place a few
months back for Mediabrands’ media agency networks Universal McCann and Initiative.