• Digital Media Wire, Friday, August 5, 2011 10:30 AM

New research reports 93% of marketers would increase mobile ad spending if they realized a higher ROI. And of those who are not increasing mobile ad spending, 43% of them cite low ROI as the primary reason.

The survey, via The Relevancy Group and commissioned by mobile and online signup ad platform Pontiflex, also found that just over half of Fortune 500 marketers are dissatisfied with or don't use click-based mobile advertising.

"On mobile, click-based ad units aren't valid options for mobile marketers focused on increasing ROI," said David Daniels, CEO and co-founder of The Relevancy Group. "Mobile advertising requires a dramatic shift that is both focused on and respectful of the user -- honoring a good experience with meaningful engagement."

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