DreamWorks Consumer Products announced promotional partners in support of the animated feature film, Sinbad: Legend of the Seven Seas, which will reach theaters July 2. DreamWorks has several
multimillion deals with Burger King Corp., Baskin Robbins, Hewlett Packard, General Mills, Valpak, Speedway SuperAmerica and M&Ms. The promotional campaign will feature the movie in more than 50,000
retail locations nationwide thi summer. All promotions will kick off soon and will be supported with national television and print campaigns as well as Internet and in-store POS.