Around the Net

Ben & Jerry's Serves Up Tweets

Promo Magazine, Friday, August 12, 2011 10 AM

Noelle Pirnie, senior global marketing manager at Unilever's Ben & Jerry's, offers a scoop of the company's latest Twitter effort to back Fair Trade products, in this op-ed column about how the Vermont company is "always looking for the next fun and funky thing."

"With an awareness level hovering somewhere near just 30%, one of the challenges we face is to create awareness and educate consumers on the benefits of Fair Trade." She notes that the company, on May 2, launched "Fair Tweets" to support World Fair Trade Day.

Pirnie said the effort, via Ben & Jerry's digital partner, Amalgamated, is getting new legs. "While the program was originally built to create awareness for World Fair Trade Day, we feel there is an opportunity to give it new life for Fair Trade Month, which is right around the corner in October."

Read the whole story at Promo Magazine »

food, social media, twitter

Next story loading