Weight Watchers Magazine's single-copy sales rose 9.8% in the first half 2011, outpacing an average decline of 9.2% among the top 100 magazines of -9.15%, according to a statement from the magazine,
based on an analysis of data from the Audit Bureau of Circulations' 2011 semiannual FAS-FAX report for U.S. and Canadian consumer magazines.
The data indicates that Weight Watchers Magazine
now ranks in the top 15 most sold consumer magazines in the U.S. in terms of single copy sales.
Weight Watchers Magazine's 2011 ad page growth (through the current September/October issue) is
+6.0%, vs. 2010 according to Kanter Media/Magazine Publishers of America.