Pardon the literation, but Fidelity Investments VP-Digital Chris Needham just used the B-word – bullocks – to describe the notion that "mass marketing is dead."
Instead, he says
the mass marketing industry just hasn't figured out how to "refine" marketing to get people to pay more attention.
Speaking during MediaPost's Mobile Insider Summit's "Pitfalls, Progress and
Triumphs" panel, Needham noted that it's almost the exact opposite situation with mobile media. While marketers are spending increasingly more money to reach a decreasingly attentive audience via most
mass media, Needham said, "people