Commentary

In Google We Don't Trust

Martin Lange, Executive Marketing Director & Global Lead of Mobile@Ogilvy, OgilvyOne Worldwide, is presenting some research this morning at MediaPost's Mobile Insider Summit on Lake Tahoe, and trust me, it's pretty interesting. Actually, it's about trust. Specifically, the research asked consumers who they would trust most with mobile payments.

Not surprisingly, Lange said it was the same big brands – financial service marketers like American Express and Visa – that consumers trust online and offline.

Lange disputed a recent Advertising Age story that dwelled on the fact that Google and Facebook were not as trusted by consumers to make their mobile payments, because he said the responses were in contrast with financial services brands they already trust to handle payment transactions.

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