According to some fresh comScore research cited by MediaPost's Chuck Martin, the gender bias swings in the opposite direction when it comes to QR codes – the codes that are printed on outdoor or
print media that can hyperlink to mobile sites or content.
"Sixty-point-five-percent male," Martin said of the comScore finding.
The reason, suggested one of Chuck's panelists, was
that many of the ad campaigns featuring QR codes fielded to date have been targeted at males vs. females.