• by Laurie Sullivan  @lauriesullivan, August 17, 2011

Marketers must start thinking globally similar to those at Marketing Management Analytics, which helps companies optimize marketing investments. The company plans to open a Global Center of Excellence in Bangalore, India, to develop tools in advanced predictive and optimization techniques that draw on behavioral and attitudinal data. The tools aim to solve complex business planning, product innovation, pricing, traditional and digital media measurement and forecasting issues for top brands around the world. It center also will support expansion into the Asia-Pacific region through 2012.

SCAnalytics platform will take the lead role for the center, which Marketing Management Analytics acquired earlier this year. The platform integrates and harmonizes large and varied data sets to support a variety of analytic modeling and capability areas within the automotive, CPG, durable goods, media & entertainment, financial services, pharmaceutical, retail and telecom sectors. The suite of tools include MarketMax, Optima, Teleport, i-Schedule, Human.ET, PERCEPT and EmPowR.