Commentary

Why SMS Isn't Signaling An S.O.S.

Mobile Insider Summit moderator and Omega Mobile CEO Nader Nejat got his SMS panel going with a quick straw poll of the summit attendees. Using a show of hands, about a quarter of the attendees currently are utilizing SMS. A similar amount are using QR codes and mobile apps, while a slightly smaller amount are utilizing mobile optimized Web sites.

Mobile rich media display ads generated the least response.

Nejat said the results were interesting, but not surprising, and said that while SMS has put "mobile on the map" with American consumers, mobile media has barely scratched the surface as a marketing medium.

Nejat said the shift is as significant as the emergence of online media.

"As different as online is to print, I feel mobile is as different to online, as online is to print," he said.

1 comment about "Why SMS Isn't Signaling An S.O.S.".
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  1. Robert Bentz from ATS Mobile - Advanced Telecom Services, August 17, 2011 at 6:17 p.m.

    Text message marketing is so inexpensive, it's amazing to me that more businesses aren't using it.

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