Commentary

SMS Is Massive (But Massively Underutilized)

That's what Shawn Schwegman, Chief Marketing Officer, ChaCha, just observed on the Mobile Insider Summit's SMS panel. He said that response rates for SMS offers are generally between 1% and 15%, which is pretty good, even on the low-end, when compare it to other direct response media.

"The response rates on SMS are so massive, even on mobile in general, but the budgets aren't there. And the usage is enormous," Schwegman noted.

2 comments about "SMS Is Massive (But Massively Underutilized)".
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  1. Steve Corwin from Digitas Helath, August 17, 2011 at 6:24 p.m.

    Response rate is only 1 metric for SMS, how does it compare for other measures of engagement where it is likely to show even greater advantages, elements like frequency of engagement with a program and retention times etc?

    Steve
    Capito Life Technologies, Inc.

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