While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
ads targeted to Facebook fans have a click-through rate of .35%, compared to .05% for ads targeted to non-fans, according to Justin Kistner at the Social Media Insider Summit. Those numbers
speak for themselves (and it also makes perfect sense).
Next story loading
About the Author
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.